B2B Market Research & Competitive Intelligence | ScopeB2B

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Market Research & Intelligence

Before you enter the market, know the market.

Custom research briefs, TAM sizing, competitive landscapes, and buyer research — built for your specific question. Not a syndicated report you'll read once.

TAM
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Market Intelligence Built for Decisions

Custom research, market sizing, buyer intelligence, and competitive analysis tailored to your GTM strategy.
Buyer Research
Competitive Landscapes
TAM Sizing
WHAT IT IS

Research built for decisions — not just reading.

Most B2B data vendors stop at contacts. We go further.

ScopeB2B's Market Research & Intelligence team delivers custom research briefs, competitive landscapes, total addressable market sizing, and buyer behavior analysis — built from primary data we collect and public sources we know how to mine.

This is the intelligence layer that informs ICP definition, market entry, product positioning, and pricing decisions. It's what your revenue team needs before they write their first outbound email, and what your product team needs before they enter a new segment.

Unlike syndicated analyst reports, our research is built for your exact question, delivered in weeks not months, and you own both the final report and the underlying data.

01

Custom Research Briefs

Tailored market intelligence built around your exact strategic question.

02

TAM & Competitive Analysis

Market sizing, competitor mapping, positioning analysis, and whitespace identification.

03

Primary & Public Data

Research built from interviews, proprietary datasets, and intelligently mined public sources.

WHO THIS IS FOR

Built for teams making high-stakes market decisions.

  • GTM leaders evaluating new markets, geographies, or verticals
  • Product leaders sizing opportunities and competitive threats
  • Corporate development and M&A teams preparing for due diligence
  • Strategy consultants and research firms extending their internal capacity
  • Investors and analysts mapping market structure and buyer behavior
OUR PROCESS

Research workflows built
for defensible answers.

Every engagement follows a structured methodology combining strategic scoping, validated research methods, and senior-level synthesis.

01

Research Brief

We scope the exact questions you need answered through a working session — not a form-fill. You leave with a written scope aligned by both teams.

02

Source Plan

We map the data sources, research methods, and validation approach required to produce a defensible outcome.

03

Primary & Secondary Research

Our team executes the research process: public data mining, document analysis, competitive intelligence, and primary interviews where applicable.

04

Synthesis & Draft

A senior researcher synthesizes findings into the final deliverable format, structured for executive and GTM decision-making.

05

Review & Revision

You review the draft deliverable. One revision cycle is included at no additional cost. Further revisions scoped separately.

06

Final Delivery

Final report plus underlying structured data delivered in your preferred format. You own both the insights and the source data.

WHAT YOU GET

Strategic intelligence backed by real-world data.

Every research engagement combines structured analysis, market intelligence, and underlying datasets your team can actually operationalize.

Custom Research Briefs

Executive-ready 10–30 page PDF deliverables tailored to your exact strategic question.

TAM Sizing

Total addressable market analysis with underlying account lists and segmentation logic.

Competitive Landscapes

Product positioning, pricing intelligence, GTM strategy mapping, and competitor profiling.

Buyer Research

Persona development, buying journey analysis, and market behavior insights.

Industry-Specific Reporting

Deep-dive research tailored to niche sectors, regulatory environments, and specialized markets.

Signal-Based Market Mapping

Funding activity, hiring signals, technology adoption, regulatory events, and growth indicators.

Dynamic Research Delivery

Live dashboards, Excel exports, or structured datasets for ongoing market monitoring.

Underlying Source Data

The raw datasets and supporting evidence behind every finding delivered alongside the report.

Research You Actually Own

Unlike syndicated analyst reports, every engagement includes ownership of both the final deliverable and the structured data behind it.

EXAMPLE ENGAGEMENTS

Research engagements built around strategic decisions.

Every engagement is custom-scoped around a market question, growth initiative, investment thesis, or competitive challenge.

TAM Sizing

SaaS expansion into MENA

Account-level TAM sizing across UAE, KSA, Qatar, and Egypt — including addressable-account lists segmented by industry and company size.

Competitive Intelligence

Vertical SaaS landscape analysis

Competitive review across eight vendors covering product strategy, pricing, positioning, and customer proof points.

Buyer Research

Cybersecurity buyer journey study

Primary interviews with 20 security leaders across three industries to map evaluation criteria and purchasing behavior.

Market Mapping

Emerging category ecosystem map

Full market map of vendors, funding status, positioning strategy, technology stack, and GTM motion across an emerging software category.

M&A Intelligence

Pre-acquisition target landscape analysis

Research and scoring of 200+ companies against strategic fit criteria including product overlap, geographic presence, customer profile, and growth indicators.

FAQ

Any Questions? Find here.

Don’t find your answer here? just send us a message for any query.

Contact us

We don't produce syndicated reports. We build the custom, specific answer to the specific question your team has — faster, at a fraction of the cost, with the underlying data shipped alongside the report. Gartner is great for horizon-scanning. We're better for decisions that need to be made this quarter.

Yes. All research is delivered on a work-for-hire basis. You own the deliverable and the underlying data.

Engagements scope individually. Typical timelines: 2 weeks for focused briefs, 4–6 weeks for full market maps.

Yes, where the question requires it. We run structured interviews, surveys, and moderated discussions alongside secondary research.

Yes. Many clients move from one-off engagements to monthly research capacity after the first project.

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READY TO EXPLORE A MARKET?

Scope a research engagement.

Tell us the market question, growth initiative, competitive challenge, or opportunity you're evaluating. We'll scope the research approach, timeline, and deliverables with you.