B2B Data Cleaning & Enrichment | Fix Your CRM | ScopeB2B
Turn your stale CRM into a pipeline asset again.
B2B data decays at 20–30% per year. We reverse the decay: de-dupe, validate, refresh, and enrich every record so your team stops wasting outreach.
CRM Health Restored
Cleaned, enriched, and validated CRM records with updated emails, direct dials, LinkedIn profiles, and firmographic intelligence.Turn decaying CRM data into usable pipeline intelligence.
B2B databases decay constantly. Email addresses bounce. People change jobs every 18–36 months.
Companies merge, rebrand, or fold. A CRM full of dead records costs your team twice: wasted outreach to contacts who've moved, and missed opportunity with the new accounts those contacts now work at.
ScopeB2B's Data Cleaning & Enrichment service reverses that decay. We de-duplicate your records, validate every email and phone number, refresh job titles and company assignments, and enrich each record with the firmographic, technographic, and direct-dial data your team needs to actually act on it.
CRM De-duplication
Remove duplicate, outdated, and conflicting records from your database.
Contact Validation
Verify emails, direct dials, mobile numbers, and job titles before outreach.
Revenue-Ready Enrichment
Add firmographics, technographics, LinkedIn data, and buying signals to every record.
WHO THIS IS FOR
Built for teams fixing revenue problems caused by bad data.
- Sales ops teams tired of reps complaining about bad data
- Marketing ops teams dealing with email deliverability and bounce rate issues
- RevOps leaders preparing for a major campaign, ICP shift, or territory redesign
- Companies post-acquisition merging multiple CRMs into one system
- Data teams preparing records for analytics, scoring models, or AI systems
Clean, verified, enrichment-ready CRM data.
Every record is validated, refreshed, enriched, and mapped back into your workflow so your team can campaign with confidence again.
Email Validation
SMTP verification, deliverability checks, and risk scoring to reduce bounce rates.
Phone Validation
Direct dial and mobile verification through live tele-verification workflows.
Title & Company Refresh
Update job titles, company assignments, and identify contacts who changed roles.
CRM De-duplication
Exact and fuzzy matching with your custom merge logic and suppression rules.
Advanced Enrichment
Add direct dials, LinkedIn URLs, SIC/NAICS codes, firmographics, technographics, and funding intelligence.
Account Linkage Correction
Re-map contacts to the correct accounts, subsidiaries, and parent organizations.
Suppression Cross-Check
Validate against opt-outs, do-not-contact records, and suppression lists.
CRM-Ready Delivery
Final output mapped directly to your CRM field structure and import process.
Full Audit Report Included
Every delivery includes detailed reporting on what changed, what was verified, enriched, merged, or removed from your CRM environment.
Clean data workflows.
Transparent audit trails.
Every CRM cleanse follows a structured validation, enrichment, and audit process before delivery back into your systems.
Audit
We sample 500–1,000 CRM records and report on data health: stale contacts, duplicates, recoverable records, and unverifiable entries. You receive a written audit before committing to a full cleanse.
Scoping
We define cleansing rules, enrichment requirements, merge logic, suppression handling, and final delivery structure with your team.
De-duplication
Exact-match and fuzzy-match logic applied using your merge rules. Conflict cases are surfaced for review — not automatically merged without approval.
Validation
SMTP email validation, deliverability risk scoring, phone verification, direct dial tele-verification, and identity field confirmation.
Enrichment
Fresh firmographic, technographic, LinkedIn, and direct-dial data appended from proprietary databases, public sources, and live verification workflows.
Audit Report
Detailed line-item reporting with before/after values, verification outcomes, enrichment changes, and source transparency.
Delivery
Delivered directly into your CRM, via mapped import file, or through API workflow integration. You retain full control over final merges.
The impact of clean, verified CRM data.
Most teams underestimate how much bad data silently hurts pipeline generation, campaign performance, and sales productivity.
Lower Bounce Rates
Email bounce rates reduced dramatically during the first outbound campaign cycle after cleansing.
Record Recovery
Previously “dead” records recovered through company reassignment and contact movement tracking.
Net-New Direct Dials
CRM records enriched with newly verified direct dials and mobile numbers.
CRM Volume Reduction
Duplicate records removed — often reducing seat-based CRM licensing costs.
Any Questions? Find here.
Don’t find your answer here? just send us a message for any query.
Contact usNo. We work on a copy of your data and return the cleansed file. You stay in control of the merge
Typically within one campaign cycle after the cleansed data lands.complexity.
Flagged as "unverified" with a risk score. Your team decides whether to suppress, re-verify, or retire them — we don't delete on your behalf.
Yes. Our cleansing processes only what's necessary under your DPA, respects lawful basis, and honors opt-outs.
Yes, all of those plus Zoho, Copper, Close, Microsoft Dynamics, and custom CRMs via API
Per-record pricing with volume tiers. Audit is low-cost or free depending on scope.
Audit your database.
We'll sample your CRM, identify stale records, duplicate contacts, bounce risks, and enrichment opportunities — before you commit to a full cleanse.