B2B Lead Generation | MQL, SQL, Whitepaper & Content Syndication | ScopeB2B
Pipeline-ready leads.
Not contact lists.
Every lead qualified against your ICP, engaged via telemarketing or content download, and validated before it lands in your team's queue. You pay for leads that pass criteria.
Qualified Pipeline Delivery
ICP-qualified leads validated through outreach, engagement scoring, and human review before handoff.Qualified pipeline generation — not just contact exports.
Most "lead generation" in the B2B data world is a list of people who might be relevant. Ours isn't.
ScopeB2B delivers MQLs, SQLs, and content-syndicated leads where every lead has been validated against your ICP, engaged through telemarketing or content consumption, and qualified before it reaches your team.
You pay only for leads that pass your agreed criteria — with a replacement guarantee on leads that don't meet spec.
ICP-Qualified Leads
Every lead validated against your target accounts, personas, and qualification requirements.
Human Engagement Verification
Leads engaged through telemarketing outreach or verified content interaction before delivery.
Performance-Based Delivery
Replacement guarantee included for leads that fail agreed qualification standards.
Three lead models.
Clearly qualified.
Different GTM motions require different lead qualification depth. We structure every engagement around the lead type that fits your sales process.
Whitepaper / Content Syndication Leads
Explicit content download plus company and contact verification. Ideal for top-of-funnel demand generation programs with strong nurture workflows.
- High-volume lead generation
- Lower cost-per-lead
- Content engagement verified
- Best for nurture-driven GTM teams
Marketing Qualified Leads
ICP-qualified leads with verified intent signals and telemarketing-based qualification before handoff to your revenue team.
- Intent-based qualification
- Tele-verified engagement
- Pre-scored against your ICP
- Best for structured nurture-to-sales workflows
Sales Qualified Leads
Appointment-ready leads validated through direct conversations using BANT or your preferred qualification framework.
- Meeting-ready opportunities
- Highest pipeline conversion rates
- Direct qualification calls included
- Best for AE-led outbound motions
WHO THIS IS FOR
Built for teams that need qualified pipeline faster.
- Demand gen teams with aggressive pipeline targets and limited SDR capacity
- Content marketing teams promoting whitepapers, ebooks, and gated assets
- Agencies running demand generation campaigns for B2B clients
- Emerging vendors needing pipeline quickly without building SDR teams from scratch
- Event marketers driving pre-event registrations and post-event follow-up campaigns
Qualified lead delivery.
Structured for accountability.
Every campaign follows a documented qualification workflow so your team knows exactly what counts as a valid lead before outreach begins.
ICP & Qualification Criteria
Your ICP, qualification framework, exclusions, and acceptance criteria are agreed in writing before campaign launch. No ambiguity on what qualifies as a lead.
Campaign Setup & Content Prep
For syndication campaigns, we prepare landing pages, creative assets, and tracking. For telemarketing campaigns, agents are trained on your positioning, objections, and qualification flow.
Outreach & Qualification
Leads are generated through live telemarketing outreach or content syndication across our publisher network, then qualified against your agreed criteria.
Lead Handoff
Every lead includes source attribution, engagement date, interaction summary, qualification evidence, and agent notes where applicable.
Replacement Cycle
Leads that fail agreed qualification standards are replaced at no additional cost under the campaign replacement policy.
Any Questions? Find here.
Don’t find your answer here? just send us a message for any query.
Contact usPer-lead pricing based on lead type, ICP complexity, and geography. Whitepaper leads are the lowest cost; SQLs the highest.
Any lead that doesn't meet the written criteria is replaced, no questions. Disputes resolved within 5 business days.
Yes. Every lead arrives with source, date, and qualification audit trail. We can also arrange live listenin on telemarketing calls
Yes, under appropriate lawful basis. We don't run telemarketing into regions where it's legally restricted.
Two weeks from contract to first leads typically. Volume ramps by week 3–4.
Start a pilot campaign.
Launch a targeted lead generation campaign with ICP-qualified leads, structured qualification criteria, and replacement guarantees built in from day one.